Module code | VBF 411 |
Qualification | Undergraduate |
Faculty | Faculty of Natural and Agricultural Sciences |
Module content | Consumer decision making through the family life cycle; determinants of consumer satisfaction. Consumer education; development of consumer skills; less privileged consumers. Expenditure patterns of the diverse South African consumer market. Consumerism. Globalisation. |
Module credits | 10.00 |
Programmes |
|
Prerequisites | No prerequisites. |
Contact time | 2 lectures per week |
Language of tuition | Double Medium |
Academic organisation | Consumer Science |
Period of presentation | Semester 1 |
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